Merriam-Webster defines it as such: “a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.” Planograms are detailed drawings of your store layout with special attention on product placement. What Is a Planogram?Ī planogram is a visual merchandising tool. Planograms help retailers plan the use of their space and gather data to help them make smarter visual merchandising choices that drive in-store sales. From determining how to plan the footpath for customers to which product displays go where, it can be a crapshoot if you don’t have a plan in place. After all, you pay for the space, products occupy your space, and customers enter and navigate your space before - ideally - making a purchase.īut planning out how you’ll use your retail space isn’t always easy. Effective use of physical space is fundamental to any brick-and-mortar retailer’s success.
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